In today’s digital landscape, where competition for user attention is fierce, understanding user behavior is no longer just a good practice; it’s a necessity for success. Every click, scroll, and interaction tells a story, providing valuable insights into what users want, how they engage with products and services, and what motivates their decisions. User behavior … Continued
What Methods Are Used To Conduct User Experience (UX) Research? There are several methods for conducting UX research, including surveys, observations, testing, and data analysis. Each of these methods has its advantages and disadvantages, and the choice of method depends on the specific task and goals of the research. Surveys Let’s begin with one of … Continued
Understanding user behavior is a key aspect of the success of any business. To offer a product or service that will remain in demand in the market, it is necessary to know what motivates users, what factors influence their decisions, and what determines their behavior. In this article, we will explore the main methodologies for … Continued
Welcome to the third article in our Design Principles series. In previous articles, we examined UX and Nielsen’s heuristics, reading patterns, and Fitts’s and Miller’s laws. If you haven’t read those yet, here is one of the links to the previous article. Here we will dive into the basic principles of composition that are based … Continued
Cross-platform design (also called platform-agnostic design) is a strategic approach to user experience that aims to create cohesive digital products across multiple platforms. It involves crafting interfaces adapting to various devices, such as mobile, web, desktop, and TV while maintaining consistent usability and design aesthetics. However, while striving for unification, potential challenges emerge. What methods … Continued
A few things are as important in your marketing, PR, and headhunting as your company’s website. Your website can attract customers, partners, and employees; and just as easily it can scare them off in a couple of seconds. But how do you know when it’s time to update or redesign your website? Will users just … Continued
It’s not a secret to anyone in the world that user experience is key to developing an app that people will use. And nowhere is this as crucial as when it comes to banking apps. In 2021, Money Summit reported that: 71% of bank customers favor a simple and easy digital experience over the friendly … Continued
“Software alone is no longer a competitive advantage; great software is. Great software requires great design” Andrew Reed, Partner at Sequoia Capital Usability testing, being one of the design phases, is one of the research methods of user experience (UX) design. This key UX research method allows evaluating (a) to which extent it is easy … Continued
From the moment a potential customer first encounters your brand or service to the moment of purchase and beyond, there are numerous interactions and touchpoints that a prospect goes through. User experience (UX) encompasses all aspects of the user’s interactions with a company, product, app, or solution. It is a broad term that can include … Continued
Remember the last time you liked a post on your Instagram feed, logged into an app, or simply set an alarm? These small steps are called micro-interactions — actions aimed at accomplishing a single task. The term itself was coined by Dan Saffer in 2014 who wrote an entire book on leveraging micro-interactions to create … Continued
